One of a trio of ads to showcase 3 of BBC2’s key personalities; Lauren Laverne, Valentine Warner and Anjum Anand, communicating both the channel’s brand identity and the individual passions of the presenters.
Each was shot on location, on green-screen and combined with animation; all starting and ending in the real world. But it’s on entering the 2 – a portal into another dimension - when the fun starts.
Fitting with his philosophy of cooking, Valentine is absorbed in nature, finding healthy produce then preparing it simply. He embarks on a journey to discover fresh ingredients but it doesn’t always go his way.
Lauren’s fascination with language, as well as her love of the Manchester music scene formed the basis for her ‘2’ where she rides a wacky word-making machine into a world of literary references decked out in the team colours of the Hacienda.
Anjum Anand, known for her love of colourful food, becomes a floating butterfly, bringing life and vibrant colour into her environment.
For more information, here’s the case study