BBC DAB RADIO
To boost awareness of the BBC’s digital radio stations we focused on how technology has come a long way, visually telling the history of radio.
Radios through the ages were each given a distinct personality. The 1950s device is smart and gentlemanly; in the 1980’s the radio is more bombastic and brash. The transitions from decade’s radio to another, and their individual looks were animated, lit and textured using high-end 3D techniques.
