BBC RADIO 4. PM WITH EDDIE MAIR
Promoting a news programme that gets to the truth behind the day’s headlines, Eddie Mair provides in-depth coverage and analysis.
To deliver the overriding concept of reading between the lines, we developed a look inspired by old-fashioned investigative newspaper journalism. Sifting through newsprint and highlighting nuggets of information the promo emphasises the programme’s ability to pinpoint the heart of a story.
Despite what the voiceover says, Mair is very charming, neither a “truffle pig” nor a “swine”.
