Hewlett Packard held an exhibition called Hype celebrating emerging creative talent at the Truman Brewery in East London. Directors were commissioned to make 60-second ads promoting the Hype website, the only stipulation was that the letters ‘H’ and ‘P’ were in your film’s title.
Shot in East London, ‘Help!’ is about the carefree fun of being a little boy, playing army games with imaginary explosions and self-made sound effects. The Hype ads were screened in cinemas as well as online and in the Truman Brewery. Ours was shortlisted for a Gold Cannes Lions.